The kingdom is threatened by a wicked queen and her fire-breathing dragon. A fearless princess and her faithful knight have sworn to defeat them. Who wins? You decide.

Have a gold coin?

Pledge your allegience to reveal your reward.
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Watch the story unfold

Hmm. Looks like nice guys do finish last.

The team with the most supporters stands to win even more swag, so choose your side and keep an eye on your email for details.

Join the fight!
  • The Knight

  • The Queen

  • The Princess

  • The Dragon

Introducing our limited edition Heroes Vs Villains range. Four feuding characters across cup, cone and waffle cone.
VIEW THE RANGE